Overview
- The James Madison Dukes use JMU Purple and JMU Gold as their primary official colors, with white, black and gray included in the approved secondary palette.
- This guide provides officially published HEX, RGB, CMYK and Pantone values for the two primary colors and an official gray reference.
- These color codes are useful for websites, presentations, digital graphics, print layouts, fan content and brand-reference work.
James Madison Dukes Team Information
| Team Name | James Madison Dukes |
|---|---|
| League | NCAA Division I Football Bowl Subdivision (FBS) |
| Division | Sun Belt Conference, East Division |
| Location | Harrisonburg, Virginia |
| Home Stadium / Arena | Bridgeforth Stadium/Zane Showker Field |
| Official Website | Visit James Madison Dukes |
James Madison Dukes Color Codes
The official James Madison Dukes colors are commonly used across team branding, uniforms, digital graphics, fan designs, presentations and web projects. The table below lists the best available color values for HEX, RGB, CMYK and Pantone references.
| Color Name | Pantone | HEX | RGB | CMYK |
|---|---|---|---|---|
| JMU Purple | Pantone 2685 | #450084 | 69, 0, 132 | 92, 98, 0, 0 |
| JMU Gold | Pantone 4515 | #CBB677 | 203, 182, 119 | 0, 9, 50, 24 |
| Medium Gray (Secondary) | Pantone Cool Gray 5 | #B2B2B2 | 178, 178, 178 | 24, 18, 16, 3 |
Official-source note: The values above follow the current JMU Brand Identity Colors guide. The JMU Athletics logos and marks page confirms purple and gold as the primary athletics colors and lists gray as a secondary color. Its legacy swatch image shows different gold RGB and CMYK values while retaining HEX #CBB677 and Pantone 4515, so this article uses the newer, internally consistent values published in the current university brand guide.
How to Use James Madison Dukes Colors
You can use the James Madison Dukes color codes for digital design, website elements, social media graphics, printable materials, fan artwork, presentations and sports-related content. HEX codes are typically best for websites, RGB values are useful for screens and digital design, while CMYK values are mainly used for print projects. JMU Purple should carry the strongest visual emphasis because the athletics identity identifies purple as the Dukes’ defining color.
James Madison Dukes HEX Color Codes
The main James Madison Dukes HEX color codes are #450084 for JMU Purple, #CBB677 for JMU Gold and #B2B2B2 for Medium Gray. Purple and gold are the primary brand colors, while Medium Gray is an official secondary palette color. These values are suitable for web design, HTML, CSS, digital graphics and online branding references.
James Madison Dukes RGB Color Codes
The James Madison Dukes RGB color codes are 69, 0, 132 for JMU Purple; 203, 182, 119 for JMU Gold; and 178, 178, 178 for Medium Gray. These values are useful for screen-based designs, including social media posts, digital banners, video graphics and presentation slides. RGB values define how red, green and blue light combine to display each team color on digital screens.
James Madison Dukes CMYK Color Codes
The James Madison Dukes CMYK color codes are 92, 98, 0, 0 for JMU Purple; 0, 9, 50, 24 for JMU Gold; and 24, 18, 16, 3 for Medium Gray. CMYK values are most useful for printed materials such as flyers, posters, brochures and merchandise mockups. Because print output can vary by printer, paper, ink and color profile, always request a proof or test print before final production.
James Madison Dukes Pantone Colors
The officially published Pantone references are Pantone 2685 for JMU Purple, Pantone 4515 for JMU Gold and Pantone Cool Gray 5 for Medium Gray. Pantone values are useful when designers need consistent spot-color matching across professional print and branding materials. JMU also publishes separate metallic references for selected print applications, but those metallic colors should not replace the standard primary color specifications in routine digital or process-print work.
FAQ About James Madison Dukes Color Codes
What are the official James Madison Dukes colors?
The official primary James Madison Dukes colors are JMU Purple and JMU Gold. The official athletics identity also includes white, black and gray as secondary colors. Medium Gray, identified as Pantone Cool Gray 5 in the current JMU brand palette, is included in this guide as a practical secondary reference.
What is the HEX code for James Madison Dukes colors?
The main James Madison Dukes HEX codes are #450084 for JMU Purple and #CBB677 for JMU Gold. The official Medium Gray secondary color is #B2B2B2. HEX codes are ideal for websites, HTML, CSS and digital design projects.
Can I use James Madison Dukes colors for my own design project?
You can use James Madison Dukes color codes as references for personal designs, fan content and non-commercial projects. Color values alone do not grant permission to use JMU trademarks, logos or protected brand assets. For commercial use, merchandise or official-looking branding, review JMU’s official identity, licensing and trademark rules and obtain approval when required.
