Overview
- Indiana Hoosiers branding is built around IU Crimson and Cream; official Indiana University guidance commonly replaces Cream with White in practical digital, retail and promotional applications.
- This guide lists official or clearly labeled best-available HEX, RGB, CMYK and Pantone references, including cases where Indiana University has not officially published a value.
- These color references are useful for websites, presentations, digital graphics, fan content and brand research, while commercial projects should follow Indiana University licensing and trademark requirements.
Indiana Hoosiers Team Information
| Team Name | Indiana Hoosiers |
|---|---|
| League | NCAA Division I Football Bowl Subdivision (FBS) |
| Division | Big Ten Conference |
| Location | Bloomington, Indiana |
| Home Stadium / Arena | Merchants Bank Field at Memorial Stadium |
| Official Website | Visit Indiana Hoosiers |
Indiana Hoosiers Color Codes
The official Indiana Hoosiers colors are traditionally Cream and Crimson. The table below lists the best available HEX, RGB, CMYK and Pantone references from Indiana University brand and licensing guidance. IU’s master brand guidance treats Cream as White for most practical executions, while the official licensing guide also publishes #EDEBEB as a Cream reference. Both are listed below so the two official treatments are not confused.
| Color Name | Pantone | HEX | RGB | CMYK |
|---|---|---|---|---|
| IU Crimson | Pantone 201 C | #990000 | 153, 0, 0 | 0, 100, 65, 34 |
| Cream (traditional official color) | Not officially published | #EDEBEB | Best available estimate: 237, 235, 235 | 0, 0, 0, 0 |
| White (approved practical substitute for Cream) | Not officially published | #FFFFFF | 255, 255, 255 | Best available estimate: 0, 0, 0, 0 |
Official-source note: Indiana University’s master brand color guidance identifies Cream and Crimson as the primary brand colors and explains that Cream is treated as White in most executions. The IU Licensing and Trademarks promotional products guide publishes Crimson as Pantone 201 C, CMYK 0/100/65/34 and HEX #990000, and publishes Cream as CMYK 0/0/0/0 and HEX #EDEBEB while directing many applications to use White instead.
How to Use Indiana Hoosiers Colors
You can use the Indiana Hoosiers color codes for digital design, website elements, social media graphics, printable materials, fan artwork, presentations and sports-related content. HEX codes are typically best for websites, RGB values are useful for screens and digital design, while CMYK values are mainly used for print projects. Use IU Crimson as the visual anchor, pair it with White for most modern digital and licensed-product applications, and use the published Cream reference only when the project specifically calls for a cream treatment.
Indiana Hoosiers HEX Color Codes
The main Indiana Hoosiers HEX color references are #990000 for IU Crimson, #EDEBEB for the Cream value published in the IU licensing guide and #FFFFFF for the White substitute used in most practical executions. These values are useful in HTML, CSS, digital graphics and online branding references.
Indiana Hoosiers RGB Color Codes
The Indiana Hoosiers RGB color codes are 153, 0, 0 for IU Crimson and 255, 255, 255 for White. The Cream RGB value 237, 235, 235 is a best available estimate converted directly from the official licensing-guide HEX value #EDEBEB, because an official RGB value for that Cream reference is not published in the cited guide. RGB values are useful for social media posts, digital banners, video graphics and presentation slides.
Indiana Hoosiers CMYK Color Codes
The official IU Crimson CMYK color is 0, 100, 65, 34, while the official licensing-guide Cream reference is 0, 0, 0, 0. White normally depends on the paper, fabric or product substrate rather than printed ink, so 0, 0, 0, 0 should be treated as a best available process-color reference rather than a separately published White specification. Because output varies by printer, paper, fabric, coating and ink profile, always test a physical proof before production.
Indiana Hoosiers Pantone Colors
The officially published Indiana Hoosiers Pantone reference is Pantone 201 C for IU Crimson. Indiana University does not publish a Pantone value for Cream or White in the cited official licensing guidance. Pantone 201 C should be used for approved spot-color printing when exact brand matching is required, while non-official color conversions should not be presented as official Indiana Hoosiers specifications.
FAQ About Indiana Hoosiers Color Codes
What are the official Indiana Hoosiers colors?
The traditional official Indiana Hoosiers colors are Cream and Crimson. Indiana University identifies Crimson as the visual anchor and explains that White has commonly replaced Cream because it reproduces more consistently in digital, retail and promotional applications. White is therefore an approved practical substitute, not a third traditional team color.
What is the HEX code for Indiana Hoosiers colors?
The main Indiana Hoosiers HEX codes are #990000 for IU Crimson, #EDEBEB for the Cream reference published in the official licensing guide and #FFFFFF for the White substitute used in most practical applications. For a standard web design, #990000 and #FFFFFF are generally the clearest primary pair.
Can I use Indiana Hoosiers colors for my own design project?
You can use Indiana Hoosiers color codes as references for personal designs, fan content and non-commercial projects. Color values alone do not grant permission to use Indiana University names, logos, marks or other protected brand assets. For merchandise, advertising, sponsorships or other commercial use, review the Indiana University Licensing and Trademarks requirements and obtain approval when required.
