Austin FC Color Codes

Primary Austin FC Color Codes

BRIGHT VERDE
PANTONE: PMS 354 C
HEX COLOR: #00B140;
RGB: (0, 177, 64)
CMYK: (81, 0, 92, 0)

BLACK
PANTONE: PMS PROCESS BLACK C
HEX COLOR: #000000;
RGB: (0, 0, 0)
CMYK: (0, 0, 0, 100)

WHITE
HEX COLOR: #FFFFFF;
RGB: (255, 255, 255)
CMYK: (0, 0, 0, 0)

Austin FC Color Codes in RGB, CMYK, Pantone and HEX

Key Features of Austin FC Color Codes

Austin FC, a Major League Soccer (MLS) club based in Austin, Texas, is a team with a unique identity reflected through its colors, branding, and engagement with the community. The team’s official colors are bright Verde, black, and white, with RGB codes (0, 177, 64), (0, 0, 0), and (255, 255, 255) respectively​. These colors are not just arbitrary selections but are meticulously chosen to represent the vibrant and distinct culture of Austin.

The Austin FC logo, designed in 2018, is another example of how the club’s branding resonates with its locale. It’s not just an emblem but a narrative of Austin’s distinctive ethos and the club’s aspiration to carve a unique identity in the MLS​.

An integral part of Austin FC’s unique features is its engagement with the community. The club collaborated with the local supporters’ group, Austin Anthem, to design a supporter-inspired jock tag on their jerseys, creating a sense of ownership and connection between the club and the community​. Similarly, jersey phrases like “We Will Sing With You Forever” are borrowed from the supporters’ group chants, further instilling a sense of community and belonging​​.

Austin FC’s branding journey was a collaborative endeavor spearheaded by The Butler Bros, who aimed to encapsulate Austin’s eclectic culture into the club’s identity. They engaged individuals from diverse backgrounds in a “Think Wrong Blitz” to brainstorm and generate ideas for the club’s branding. This process led to the creation of the tagline “Grow The Legend,” embodying the essence of not just the football club, but the city’s legend they aim to represent​.

Moreover, the club’s crest also holds a special narrative. It features two intertwined trees symbolizing the Treaty Oak, a 500-year-old oak tree in Austin, representing the city’s heritage and communal spirit. This emblem was chosen to echo the narrative of a city rallying to support its club, similar to how the community came together to save the Treaty Oak when it was poisoned in 1989​.

Austin FC’s apparel collaborations, like the one with No-Comply and Adidas, further extend the club’s brand narrative beyond the football field. The apparel showcases the bold green and black colorway of Austin FC, intertwining the club’s identity with stylish and functional merchandise​.

Through these distinct branding strategies and community engagements, Austin FC has managed to weave a rich narrative that transcends the soccer field, embedding itself in the broader cultural tapestry of Austin, Texas.

FAQ of Austin FC Color Codes