Atlanta United FC Color Codes

Primary Atlanta United FC Color Codes

DARK RED
PANTONE: PMS 1815 C
HEX COLOR: #80000A;
RGB: (128,0,10)
CMYK: (29,100,100,38)
HSB: (355,100,50)

BLACK
PANTONE: PMS 419 C
HEX COLOR: #221F1F;
RGB: (34,31,31)
CMYK: (70,67,65,74)

METALLIC GOLD
PANTONE: PMS 451 C
HEX COLOR: #A19060;
RGB: (161,144,96)
CMYK: (37,37,71,6)
HSB:(44,40,63)

DARK GOLD
PANTONE: PMS 4243 C
HEX COLOR: #817144;
RGB: (129,113,68)
CMYK: (45,46,81,20)

Atlanta United FC Color Codes in RGB, CMYK, Pantone and HEX

Color	RGB	HEX	CMYK	Pantone
Black	(34,31,31)	#221F1F	(70,67,65,74)
Red	(128,0,10)	#80000A	(29,100,100,38)	1545 C
Gold	(161,144,96)	#A19060	(37,37,71,6)	451 C
Dark Gold	(129,113,68)	#817144	(45,46,81,20)	4243 C

Key Features of Atlanta United FC Color Codes

Atlanta United FC, a professional soccer club based in Atlanta, Georgia, is known not just for its dynamic play on the field but also for its distinctive color scheme and brand identity, which have become synonymous with the team and its passionate fan base. To write a comprehensive description covering various aspects of the team, including its color codes, let’s delve into different sections:

History and Background

Atlanta United FC was founded in 2014 and began play as an MLS expansion team in 2017. Owned by Arthur Blank, co-founder of The Home Depot and owner of the Atlanta Falcons, the team quickly made a name for itself in Major League Soccer (MLS). Atlanta United won the MLS Cup in just its second season (2018), marking a rapid rise to prominence.

Brand Identity and Colors

Primary Colors

1. Red, Black, and Gold: The team’s primary colors are a striking combination of red, black, and gold. These colors are not just a part of the uniform; they resonate throughout the team’s branding, merchandise, and fan paraphernalia.
   • Red: Symbolizing passion, energy, and action, red is a dominant color in Atlanta United’s palette. It’s often associated with the heart of the team and its dynamic style of play.
   • Black: Representing power, elegance, and the team’s modern identity, black is a foundational color that offers a sharp contrast to the more vibrant red.
   • Gold: Signifying success, quality, and a touch of luxury, gold accents are used to highlight the team’s aspirations and achievements.

Secondary Colors

2. Silver and White: As secondary colors, silver and white are used to provide balance and versatility to the color scheme. These colors are often seen in the team’s alternate kits and marketing materials.

Stadium and Fan Experience

Mercedes-Benz Stadium, the home ground of Atlanta United, is known for its state-of-the-art facilities and unique fan experience. The use of team colors throughout the stadium enhances the vibrant and energetic atmosphere during matches. With a capacity of over 70,000, it’s one of the largest and most electric environments in North American soccer.

Community Impact

Atlanta United’s impact extends beyond the pitch. The team’s engagement in community programs, charity work, and youth soccer initiatives in Georgia and beyond reflects its commitment to positive social impact, often highlighted through its color-themed campaigns and events.

Team Mascot and Symbolism

The team’s mascot, a Golden Spike, is rooted in Atlanta’s history as a railroad hub and symbolizes unity and strength. The colors red, black, and gold are prominently featured in the mascot’s design, further embedding the team’s identity in local culture.

Merchandising and Apparel

The team’s merchandise, which includes jerseys, scarves, hats, and other apparel, is a testament to its branding success. The striking color combinations, along with the team’s crest and logo, make its merchandise highly recognizable and popular among fans.

Marketing and Media Presence

Atlanta United’s marketing campaigns skillfully utilize its color scheme to create a consistent and appealing brand image across various media platforms. This uniform branding strategy has helped the team establish a strong and distinct identity in the crowded sports market.

Unique Features

• Fan Base: Known as one of the most passionate and diverse fan bases in MLS, Atlanta United’s supporters are renowned for their enthusiastic and colorful displays, often incorporating the team’s colors in creative ways.
• Youth Academy: The club’s investment in its youth academy and development of local talent is a cornerstone of its strategy, with the team colors being a unifying symbol for aspiring young players.
• Innovative Play Style: Atlanta United is praised for its fast-paced, attacking style of soccer, which reflects the energy and dynamism of its colors.

Conclusion

Atlanta United FC stands out in North American soccer not just for its achievements on the field, but also for its vibrant and meaningful color palette. These colors do more than just adorn jerseys and banners; they embody the spirit, ambition, and community ethos of the club. From the electric atmosphere of Mercedes-Benz Stadium to the passionate displays of its fans, the red, black, and gold of Atlanta United FC resonate deeply within the soccer landscape.

FAQ of Atlanta United FC Color Codes