Overview
- The San Francisco 49ers are officially associated with red, gold and white, while the team’s refreshed 2025 brand system also references Montana Red, Primetime Black, Heritage Cream and the Gold Rush Gradient.
- This guide includes practical HEX, RGB, CMYK and Pantone references, with clear notes where values are best available estimates rather than officially published specifications.
- These color references are useful for websites, presentations, social media graphics, fan content, sports design projects and general brand reference work.
San Francisco 49ers Team Information
| Team Name | San Francisco 49ers |
|---|---|
| League | NFL |
| Division | NFC West |
| Location | Santa Clara, California |
| Home Stadium / Arena | Levi’s® Stadium |
| Official Website | Visit San Francisco 49ers |
San Francisco 49ers Color Codes
The official San Francisco 49ers colors are commonly used across team branding, uniforms, digital graphics, fan designs, presentations and web projects. The 49ers’ official site says the 2025 refreshed brand kit uses a palette inspired by Northern California, including Montana Red, Primetime Black, Heritage Cream and the Gold Rush Gradient, while white remains a mainstay within the uniform system. The numeric color values below should be treated as practical design references unless specifically marked as officially published.
| Color Name | Pantone | HEX | RGB | CMYK |
|---|---|---|---|---|
| 49ers Red / Montana Red | Best available estimate: PMS 187 C | #AA0000 | 170, 0, 0 | 7, 100, 82, 26 |
| 49ers Gold | Best available estimate: PMS 872 C | #B3995D | 179, 153, 93 | 0, 25, 56, 51 |
| White | Not officially published | #FFFFFF | 255, 255, 255 | 0, 0, 0, 0 |
| Primetime Black | Not officially published | Not officially published | Not officially published | Not officially published |
| Heritage Cream | Not officially published | Not officially published | Not officially published | Not officially published |
| Gold Rush Gradient | Not officially published | Not officially published as a single HEX value | Not officially published as a single RGB value | Not officially published as a single CMYK value |
Important Accuracy Note
The San Francisco 49ers have officially described their refreshed brand palette and color names, but a publicly accessible official brand guide with exact HEX, RGB, CMYK and Pantone values was not found. For that reason, the red and gold numerical values in this article are listed as best available estimates, while unpublished values are clearly marked as not officially published.
How to Use San Francisco 49ers Colors
You can use the San Francisco 49ers color codes for digital design, website elements, social media graphics, printable materials, fan artwork, presentations and sports-related content. HEX codes are typically best for websites, RGB values are useful for screens and digital design, while CMYK values are mainly used for print projects.
San Francisco 49ers HEX Color Codes
The main San Francisco 49ers HEX color codes commonly used for design reference are #AA0000 for red, #B3995D for gold and #FFFFFF for white. These values are useful for HTML, CSS, digital graphics, web design and fan content.
San Francisco 49ers RGB Color Codes
The San Francisco 49ers RGB color codes commonly used for digital design reference are 170, 0, 0 for red, 179, 153, 93 for gold and 255, 255, 255 for white. RGB values are useful for screen-based designs, including social media posts, digital banners, video graphics and presentation slides.
San Francisco 49ers CMYK Color Codes
The San Francisco 49ers CMYK color codes commonly used as print references are 7, 100, 82, 26 for red, 0, 25, 56, 51 for gold and 0, 0, 0, 0 for white. CMYK values are most useful for printed materials such as flyers, posters, brochures and merchandise mockups. Because print output can vary by printer, paper, coating and ink profile, always test colors before final production.
San Francisco 49ers Pantone Colors
The commonly referenced Pantone estimates for San Francisco 49ers colors are PMS 187 C for red and PMS 872 C for gold. These should be treated as best available estimates unless confirmed through an official San Francisco 49ers or NFL brand guide. Pantone values are useful when designers need consistent color matching across professional print and branding materials.
San Francisco 49ers Brand Palette and 2025 Visual Refresh
The 49ers announced a refreshed brand kit ahead of the 2025 season. The team described its updated palette as drawing from Northern California landscapes and named Montana Red, Primetime Black, Heritage Cream and the Gold Rush Gradient as signature colors. The team also stated that these shades complement white, which remains a mainstay within the 49ers uniform.
FAQ About San Francisco 49ers Color Codes
What are the official San Francisco 49ers colors?
The San Francisco 49ers are officially associated with red, gold and white. The team’s 2025 refreshed brand system also references Montana Red, Primetime Black, Heritage Cream and the Gold Rush Gradient as signature palette elements.
What is the HEX code for San Francisco 49ers colors?
The main San Francisco 49ers HEX codes commonly used for design reference are #AA0000 for red, #B3995D for gold and #FFFFFF for white. Exact official HEX values for the refreshed 2025 palette were not found in a publicly accessible official brand guide.
What is the RGB code for San Francisco 49ers red?
The commonly used RGB reference for San Francisco 49ers red is 170, 0, 0. This value should be treated as a best available estimate unless confirmed by an official team or league brand document.
What is the Pantone color for San Francisco 49ers gold?
The commonly referenced Pantone estimate for San Francisco 49ers gold is PMS 872 C. Because no public official 49ers brand guide was found confirming this value, it should be treated as a best available estimate.
Are the San Francisco 49ers colors red and gold?
Yes. Red and gold are the most recognizable San Francisco 49ers colors. White is also part of the team’s official color presentation, and the 2025 refreshed brand system adds named palette elements such as Montana Red, Primetime Black, Heritage Cream and the Gold Rush Gradient.
Can I use San Francisco 49ers colors for my own design project?
You can use San Francisco 49ers color codes for personal design references, fan content and non-commercial projects. For commercial use, merchandise, advertising or official branding, check the team’s official usage guidelines and trademark rules before publishing or selling any design.
Why are some values marked “Not officially published”?
Some color names are confirmed through the team’s official brand refresh language, but exact public HEX, RGB, CMYK or Pantone specifications were not found. Marking them as “Not officially published” avoids presenting unverified values as official brand standards.
Sources and Verification
This article prioritizes official and primary sources where available. The 49ers official site confirms the 2025 refreshed brand kit and names the updated palette elements; NFL.com lists Levi’s® Stadium and the team’s establishment year; Levi’s® Stadium identifies itself as the home of the San Francisco 49ers. Numeric color values are provided as best available estimates where official public specifications could not be confirmed. :contentReference[oaicite:0]{index=0} :contentReference[oaicite:1]{index=1} :contentReference[oaicite:2]{index=2}
