Overview
- The Wisconsin Badgers’ primary athletics colors are red and white, while black is an approved accent used in elements such as the Motion W shadow.
- This guide provides the official team-specific HEX, RGB, CMYK and Pantone references published by Wisconsin Athletics.
- These color values are useful for websites, graphics, presentations, print layouts, fan content and brand-reference work.
Wisconsin Badgers Team Information
| Team Name | Wisconsin Badgers |
|---|---|
| League | NCAA Division I Football Bowl Subdivision (FBS) |
| Division | Big Ten Conference (no football divisional format) |
| Location | Madison, Wisconsin |
| Home Stadium / Arena | Camp Randall Stadium |
| Official Website | Visit Wisconsin Badgers |
Wisconsin Badgers Color Codes
The official Wisconsin Badgers colors are commonly used across team branding, uniforms, digital graphics, fan designs, presentations and web projects. The table below lists the team-specific color values published in the official Wisconsin Athletics branding guide. That guide prioritizes red and white, permits black as an accent and publishes athletics red as #A00000. The broader UW–Madison institutional brand guide publishes a different Badger Red value of #C5050C. Because the official sources serve different branding contexts, this article uses the Wisconsin Athletics value for team-specific work.
| Color Name | Pantone | HEX | RGB | CMYK |
|---|---|---|---|---|
| Wisconsin Red | PMS 200 | #A00000 | 160, 0, 0 | 16, 100, 87, 6 |
| White | Pantone White | #FFFFFF | 255, 255, 255 | 0, 0, 0, 0 |
| Black (Accent) | Pantone Black | #000000 | 0, 0, 0 | 0, 0, 0, 100 |
How to Use Wisconsin Badgers Colors
You can use the Wisconsin Badgers color codes for digital design, website elements, social media graphics, printable materials, fan artwork, presentations and sports-related content. HEX codes are typically best for websites, RGB values are useful for screens and digital design, while CMYK values are mainly used for print projects. For the most authentic athletics look, make Wisconsin Red and white dominant and reserve black for outlines, shadows, typography or limited accent use. The official athletics guide states that secondary colors should occupy no more than 20% of an overall design.
Wisconsin Badgers HEX Color Codes
The main Wisconsin Badgers HEX color codes are #A00000, #FFFFFF and #000000. Wisconsin Red (#A00000) and white (#FFFFFF) form the primary athletics palette, while black (#000000) is an approved accent rather than an equal primary color. These values are suitable for HTML, CSS, WordPress blocks, digital graphics and online branding references. When matching Wisconsin Athletics specifically, use #A00000 instead of the separate institutional Badger Red value #C5050C.
Wisconsin Badgers RGB Color Codes
The Wisconsin Badgers RGB color codes are 160, 0, 0 for Wisconsin Red; 255, 255, 255 for white; and 0, 0, 0 for the black accent. These RGB values are useful for screen-based designs, including social media posts, digital banners, video graphics and presentation slides. RGB values define how red, green and blue light combine to display each team color on digital screens. Keep in mind that display calibration and brightness can affect how the same RGB value appears across devices.
Wisconsin Badgers CMYK Color Codes
The Wisconsin Badgers CMYK color codes are 16, 100, 87, 6 for Wisconsin Red; 0, 0, 0, 0 for white; and 0, 0, 0, 100 for black. These values are most useful for printed materials such as flyers, posters, brochures, signage and merchandise mockups. White normally represents the paper or substrate rather than printed ink. Because print output can vary by printer, paper, ink, coating and color profile, request a physical proof before final production.
Wisconsin Badgers Pantone Colors
The official Wisconsin Athletics guide identifies PMS 200 for Wisconsin Red, Pantone White for white and Pantone Black for the black accent. Pantone references are useful when designers need consistent spot-color matching across professional print and branding materials. The athletics guide lists the red reference as PMS 200 without specifying a coated or uncoated suffix, so designers should confirm the intended stock and production method with the printer rather than assuming “200 C” or “200 U.”
FAQ About Wisconsin Badgers Color Codes
What are the official Wisconsin Badgers colors?
The official primary Wisconsin Badgers athletics colors are Wisconsin Red and white. Black is an approved accent used in the Motion W shadow and other limited applications. The official athletics guide recommends keeping red and white dominant and limiting secondary colors to no more than 20% of a design.
What is the HEX code for Wisconsin Badgers colors?
The main Wisconsin Badgers HEX codes are #A00000 for Wisconsin Red, #FFFFFF for white and #000000 for the black accent. For team-specific athletics designs, #A00000 is the appropriate official guide value. The UW–Madison institutional brand system separately uses #C5050C for Badger Red, so the two red values should not be treated as interchangeable without considering the branding context.
Can I use Wisconsin Badgers colors for my own design project?
You can use Wisconsin Badgers color codes as references for personal design work, fan content and non-commercial projects. Color values alone are different from protected team names, logos, uniforms and trademarks. For commercial use, merchandise, sponsorship materials or anything presented as official, review Wisconsin Athletics’ current brand and licensing requirements and obtain any necessary permission before publishing or selling the design.
